The Transfer of Japanese-Style Management to American Subsidiaries Research Paper

The Transfer of Japanese-Style Management to American Subsidiaries - Research Paper Example Firstly, the organization should desist from over-depending on personal relationships. Within Japanese sales situations, personal relations with customers are the single most crucial aspect of sales. This is hardly ever the case in the US. Although personal relations are essential in the US, they are not as vital as in Japan (Beechler and Yang 482). Americans are more independent than the Japanese and do not conform to a culturally established need to seek out personal relationships. Often, Americans find it vital to deter the appearance of favoritism opting to conduct business strictly on an emotionally distant basis. It is, therefore, critical that the Japanese realize that they should conduct business primarily on the basis of price, product fit or quality regardless of personal relationships. A notable benefit to the Japanese company is that, as a consequence of the natural interpersonal distance in the US business relations; the conventional Japanese requirement of sending expen sive seasonal gifts to potential, current, and past customers is not necessary. In truth, many Americans consider Japanese gift-giving practices as expensive, excessive and reason for ethical concern. In addition, the Japanese company will also need to change its culture of disparaging the company. In order to show humility and proper hierarchical status, Japanese businesspeople often criticize, disparage and demean themselves, their own products and company. Although this form of outward humility is a norm in Japan, it can result in diminished sales in the US. A Japanese customer automatically understands that a Japanese businessperson demeaning his company or product does so out of cultural behavior even in the event that the product is the best in the industry (Beechler and Yang 486). This is not so in the US, hence in order to attain success in the US production industry, Digital Frontier should express confidence by touting the strength of its  products and services.