Branding community Essay Example | Topics and Well Written Essays - 750 words

Branding community - Essay Example The paper describes the concept of community branding, which is based on consumer behavior as well as the scope of the market, which refers to the variety of goods and services available within the market. Once given communities have found specific brands appealing, both consumers and the manufactures of the products stand to benefit. The consumers often benefit in the sense that they get value for their money hence are left satisfied with the goods and services that they are offered. According to (Hill, 2013), the level of wastage that is often witnessed from the consumer's end is often reduced; as they know the exact product they are to buy. The reduction of wastage according to Hill often comes out in the sense that the consumers do not often waste their funds on other goods that they do not prefer. Hill argues that in many situations, the fact that customers are left satisfied after buying a given product implies that means that the community at large always benefits as they get quality goods and services (Hill, 2013). As mentioned above, both communities and the manufacturers who are involved in the production process stand to benefit. The manufactures benefit in the sense that the brand provides name and recognition for not only the product for the company involved in the production of a specific good or the delivery of the service. Hill (2013) asserts that the aspect of a product or service being a brand is an entity that is so identifiable and makes a promise of value for the future.