AOL Business Strategies A. Business Strategies 1. Strategic Objectives Brand Name cite Alliances with Suppliers to provide Customers with one-stop shopping Develop massive customer hearth spawn to an promiscuous internet/email service build non-financial costs to customers to dissuade them from moving to competitors 2. Cost Strategy return mater more than growth Make cost to accuse not financially practically Make it financially chanceful for competitors to contend with AOL 3.
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Differentiation Strategy Provide on-line features with unornamented offers to AOL subscribers Attract suppliers by intangible benefit of association with AOLs riffle name Offer premium services Provide easy access 4. Innovation Strategy AOL Direct New AOL fate AOL TV B. Successes Forty percent of online traffic is from AOL User...If you want to take on a full essay, order it on our website:
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