AOL Business Strategies

AOL Business Strategies A. Business Strategies 1. Strategic Objectives  Brand Name reference  Alliances with Suppliers to provide Customers with one-stop shopping  Develop massive customer inhabitancy  spawn to an lucky internet/email service  make water non-financial costs to customers to dissuade them from moving to competitors 2. Cost Strategy  return mater more than growth  Make cost to point not financially practically  Make it financially untrustworthy for competitors to contend with AOL 3.

Differentiati on Strategy  Provide on-line features with additional offers to AOL subscribers  Attract suppliers by intangible benefit of association with AOLs shamble name  Offer premium services  Provide easy access 4. Innovation Strategy  AOL Direct  New AOL software  AOL TV B. Successes  Forty percent of online traffic is from AOL  User...If you want to beget a full essay, order it on our website: OrderCustomPaper.com

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