Identify and explain the links between your analyses of external influences and the development of your marketing strategy. Unit 3 Marketing C1

Identify and explain the links between your analyses of external influences and the suppuration of your market strategy. PEST: Political/Legal Economic companionable Technological Political: The Trades Description Act, 1968: This is one of the most most-valuable legislation in the control of advertising. This law states that the products that we sell on our pass out BLING BLING essential correspond to the claims made for them in advertisements. So it is thereof felonious for our line of work to advertise on the posters which atomic number 18 hanged round the crop stating significant gold bracelets when in actual fact our bracelets be non real gold they ar only multicolored in gold colour. The descriptions of our jewellery that we argon selling essential(prenominal) be provided accurately. This Act pr neverthelessts all businesses from misleading the consumer slightly sales. The publicize Standards Authority: This is a body set up to reminder advertising in the UK. It is responsible for making indisputable that advertisers adjust to the British Code of Advertising and Sales packaging Practice. This enrol stresses that advertisements must be legal, decent, honest and truthful and must not cause grave or widespread offence.

So therefore it is illegal for our business BLING BLING to advertise on posters which are hanged around the crop, or of flyers that are distributed in and around the school stating that real capital plated jewellery sold at our stall when in actual fact we dont sell real silver plated jewellery. Our business must advertise truthfully stating w hat products our business BLING BLING has to! house to our customers. Economic: Interest rate: If chase rates are raised by the coast of England this pass on answer borrowing by businesses more dearly-won and might even lead to cancellation of investment projects. Higher interest rates leave alone also hit the pockets of many consumers. They will find it... If you need to get a full essay, battle array it on our website: OrderCustomPaper.com

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