The Benefits of Chocolate

For Naomi Wolf, the steady business isnt just a ploy by Madison Avenue to make a buck. What truly powers the $33-billion-a-year f be industry, the $20-billion cosmetics industry, the $300-million cosmetic-surgery industry, and the $7-billion pornography industry, she argues, is a far more insidious and unhealthful agenda. It is a political tool to keep women down: The dish myth is not about women at all. It is about mens room institutions and institutional power. According to Miss Wolf, the myth has a government activity issue of uses. It pits women against one another, thereby diluting their political influence; as she puts it, What women look like is considered important because what we say is not. It stokes the consumerist engine of our economy, where women shoppers summercater a pivotal role; and it enables employers to get away with give women less(prenominal) than men. Indeed, Miss Wolf charges that the success of Western economies is linked to the chronic u nderpayment of women. The author notes the historical roots of this problem. The modem beauty myth posterior end be traced to the social upheaval following industrialisation , around 1830, when a new class of literate, idle women was perfectly in a position to challenge male dominance. The upshot, she concludes, is that Women are mere beauties in mens conclusion so that culture can be kept male.

The beauty myth-in Miss Wolfs view-transforms women into self-destructive, fearful, correct paranoid creatures who rich person a love-hate addiction to food, a negative body image, miserable self-esteem, and tenuous relationships with the men in their! lives. They frequently become anorexic or undergo heavy cosmetic surgery to achieve the perfect body. They espouse this trivial quest with the zealotry of religious fanatics, and yet they are doomed to fail because they are pursuing a chimera. The author cites a raft of data to prove her point. She notes that cosmetic surgery is the fastest-growing aesculapian checkup specialty in...

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