International Business Strategy Essay Example | Topics and Well Written Essays - 3250 words

International Business Strategy - Essay Examplealso factors related to consumer viewpoint in their willingness to sample new products with inglorious new competitive players, based also on their traditional cultural values. These factors need to be considered prior to entering Spain as a viable advance opportunity. However, evidence provides that the growth rates in Spain associated with consumer willingness to purchase mobile products makes this a quality opportunity if new methods to undercut these values can be consummate(a) through marketing or other innovative communications methods.Spain represents a tremendous new market opportunity that is marked with sustained growth, despite problems that go in labour shortages and the presence of a highly regulated labour market. It is recommended to pursue this strategy of expansion into the Spanish marketplace and improve long-term manufacturing and R&D capabilities in the process.Tiko Mobile Technology Limited is a mobile manufactur ing product located in Cairo, Egypt. Tiko began manufacturing Network products in 1988 and produces its first mobile resound in 2002. Since then, Tiko Mobile Technology Ltd has produced many models that deplete faired well in most countries. Tiko has its own SMT line, R&D centre and Assembly Line that have been instrumental to its success in maintaining and cultivating long-term business relationships. The core business activities of the company include ODM (Original Design Manufacturing) and OEM and (Original Equipment Manufacturing) of mobile phones. Its brand name is TAMGO and has 485 employees. Its Annual gross revenue translates to $850,000 with an OEM capability of 160,000 per month. Currently, it has two major mobile phone products which include 3G mobile phones and GSM phones. Tiko believes in acting for better communication around the globe and for this, the company has invested in Assets and Human resource in order to give its clients the individual care needed. They bel ieve in letting the client specify his unique needs and conservatively