The influence of social network media on consumer behaviour Essay

The influence of social network media on consumer behaviour - Essay ExampleSuch response is said to be affected by consumers behavior. Thus, it is piss by this line of argument that consumers behaviours need to be substanti tout ensembley understood in order to successfully convey the kernel round the product. In this direct of information, buyer behaviour is important consideration. According to Kotler et al (1999), buyer behaviour is in line with consumers ability to choose and consume. These consumers can be identified as individuals or households with the capacity to pay for something for personal consumption. Thus, in todays marketing system, marketers are able to use different media to effectively convey the message about their products directly to the consumers. In todays marketing activities, there are different messages imparted by the media for the prospective customers with regards to a specific line of offerings. This means that the media remain one of the most effec tive channels where information or messages about a certain line of products can substantially and effectively orbital cavity to prospective customers. Thus, it would make sense to essentially create information channeled through the media because in that way detailed information about an offering can pass along to the consumers. Today, the existence of social networks brings forward the ability of marketers to integrate information on the different line of offerings directly to the consumers with and without the latter knowing so much about it in detail. In its general context, social network is consisting of individuals who are considered actors with sets of relations defined among them (Wasserman and Faust, 1994). These individuals may be friends or belong to a certain brass instrument with one common interests and dislikes. These individuals may be also looking for someone else who could be their ultimate partners in life in the future. These individuals may be those who agr ee common and basic interest on particular subjects such as religion, technology, sexual relationships and others. Knowing that a social network is concerned about all these things, it is easy for marketers to create remarkable moves in order to design strategies that fit to the needs of target buyers. The existence of social network media seems to be increasing and take down users of them are increasing in number. This only proves that connecting people from all over the world is such a good strategy that will link consumers together in one particular purpose in the first place. This is to know their buying behaviour in a universal context. In particular, this paper dialog about the influence of social network media on consumer behavior. In detail, this would talk about the impact of social network media on consumers personality, attitude, culture, perception and more and how these in particular defined their buying behaviour. Characteristics affecting consumer behaviour Accordi ng to Kotler et al. (1999), there are characteristics of buyers that can influence their buying behaviour and these include cultural, social, personal and psychological. incorporate these characteristics in the social network media would therefore make a sound move among marketers who always seem busy to study and influence buyers behaviours. This shows the importance to take care each of these characteristics in the context of social network media. This brings forward the ability to analyse up to what level are these concepts of consumer behaviour